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Become The Coolest Person You Know
EVENTS AND EXPERIENCES (2).png

❋ ONE DAY RETREAT GOLD COAST DEC 9TH ❋

 
 

Picture this for a second…

It's a Monday morning, you wake up, have your morning beverage, and then it happens…you begin to feel it, the call of self-expression.

You all of a sudden have such a deep desire to open your camera and create a piece of content for your community. The Message pours out of you, and once you're done you look at what you have created and smile a giddy smile. You love the way it looks, you have absolutely nailed your brand aesthetic and effortless production style.

You post and get on with your morning.

Later you check back in to Instagram and see your comments and DMs flooded with love from your community. "This is such a vibe!", "Seriously, you change my life every time", "You have no idea how obsessed I am with you, your brand, your content… where can I sign up to all the things?".

 
 
 
 

Your heart sings because not only is your business thriving, you FINALLY found a way of elevating your online content that not only feels extraordinary to create but is

getting you REAL results.

 
 
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If this isn't currently your reality, I am going to take a wild guess and say right now creating content feels like a bit of a drag.

You love the part where you impact your community, but you're still feeling like:

→ Every time you create content you hate the way it looks, it doesn't match your style, your brand, or the production quality you compare yourself to.

→ You simply don't have the time to be spending hours a day filming the perfect shots, setting up the perfect background, or tediously editing.

→ You know that you could be reaching more people if your content looked more aesthetic. You understand that high quality stops the scroll, and you feel like you are missing clients and opportunities by continuing to post last-ditch effort content.

I have seen founders and creatives go from basically a dead IG to reaching millions of people with a few simple switches to their content strategy:

❋ Elevating the production style

❋ Embodying a consistent and high-quality brand aesthetic

BUT honestly, most importantly, being able to create from the right energetic space (or as I like to call it, Becoming The Coolest Person You Know).

 
 
 
 

See, the thing is, when it comes to content creation and growing your business on social media…

it isn't just about ATTENTION. It's also about RETENTION.

Once you have captured their interest (through scroll-stopping production), how do you not only keep them there but have them coming back for more?

❋ Searching for your content as soon as they open their phone.

❋ Liking and commenting on every post because it resonates to their core.

❋ Getting their credit card out when you drop an offer because you are the one they vibe with.

 

I know, I know… but the experts! They say that spending time on your content production is a waste of time. They say that aesthetics are not important? You know, look at Mel Robbins, her page is a mess!

This is such terrible advice… sure, if you ALREADY have millions of followers you can post whatever you like and get engagement, but for 99% of creators, aesthetics matter, branding matters, your energy matters.

 
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So let's put it simply:
Production Quality and Branding = ATTENTION
Energy and Story = RETENTION (and sales and opportunities etc)

All of this magic is what you will learn at

Make Cool Sh*t Live in the Gold Coast on December 9th.

 
 
 

A one-day creative retreat and workshop for founders who are ready to elevate their everyday content, embody their brand, and become the COOLEST PERSON YOU KNOW.

Make Cool Shit Live isn’t just a content workshop:

it’s a creative immersion.

After a sold-out event in Melbourne earlier this year, we’re bringing the magic to the Gold Coast for an exclusive one day experience at the stunning Mondrian Hotel,  a space designed for creativity, connection, and content creation.

This event blends together

mindset, self-concept, branding, creativity, and embodiment.

It’s part workshop, part activation, part retreat... an experience that will not only teach you how to make your content look the way it does in your mind, but also

shift how you feel when you create it.

 
 
 

Who it's for

❋ Founders, creatives, and personal brands who want to create content that reflects their brand’s vision.
❋ Entrepreneurs who want to feel confident, consistent, and proud of what they share.
❋ Those who want to blend professional quality with personal expression.
❋ Those who are ready to step into their next level of visibility, self-confidence, and magnetism.

 

The Setting

The Mondrian Hotel, Gold Coast: an aesthetic, luxurious, and inspiring space. Across the day, you’ll move through workshop sessions, hands-on content creation, and creative direction exercises, using the hotel itself as your content playground.

You’ll also enjoy:
❋ Luxe morning tea and afternoon tea
❋ Sit down lunch at the popular Lito Restaurant
❋ Networking and collaborating with like minded women
❋ Access to a photo gallery from the day

 
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The WORKSHOPS

 

1

 

BTCPIK + BRAND EMBODIMENT

This is the identity activation at the heart of the entire experience. In this workshop, you’ll explore the energetics behind your brand and unlock the version of you who creates with ease, confidence, and magnetism. Together, we’ll refine your brand’s self-concept, elevate your personal narrative, and bridge the gap between the way you see yourself and the way you’re showing up online. Expect a mix of introspection, identity shifting, and brand expression work that leaves you feeling like the coolest person you know, because that energy is exactly what makes your content unforgettable.

 

2

 

MANIFESTATION BREATH FLOW

Run by Hayley June Lloyd from Inawe
A somatic, grounding, and expansive breathwork journey designed to reconnect you with your creative fire. This session helps you clear the noise, regulate your nervous system, and open yourself to new ideas, inspiration, and momentum. Through guided breathflow and embodied visualisation, you’ll release blocks, dissolve comparison, and awaken the part of you that creates from intuition and desire rather than pressure. You’ll walk out feeling spacious, aligned, and activated ready to create from a place of truth.

 

3

 

ELEVATING YOUR EVERYDAY CONTENT

This is where creativity meets practicality. You’ll learn exactly how to make your everyday life look like the aesthetic vision you hold in your mind. Think: framing, composition, natural light, movement, storytelling, and the subtle little choices that make content feel cinematic instead of chaotic. We’ll take you behind the scenes of creating scroll-stopping visuals, without needing hours of setup or professional gear. You will capture content live, experiment with angles and styles, and finally understand why high-quality creative direction makes such a dramatic difference in both attention and retention.

 

4

 

EDITING LIKE AN ART DIRECTOR

This final workshop brings everything together.
We’ll guide you through how to edit with intention, emotion, and style, the way creative directors do. You’ll learn how to shape a feeling, build a visual story, and refine an aesthetic that’s uniquely yours. From pacing and colour to transitions, storytelling, and audio direction, this workshop shows you how to transform raw footage into content that feels like you. This is where your brand identity meets your artistic eye, and where your content finally looks like the vision you’ve been dreaming about.

Your Hosts

Erin May Henry - Studio Henry and Chillpreneur
Erin May Henry is a creative director, brand mentor and founder of Studio Henry. Known for her signature blend of high-end aesthetics, identity work, and deeply human storytelling, Erin has helped thousands of founders elevate their online presence by reconnecting with their self-expression, creative confidence, and brand embodiment. Her work sits at the intersection of artistry and entrepreneurship, empowering creators to make content that not only looks extraordinary, but feels aligned, alive, and unforgettable.

Hayley June Lloyd - Inawe
An internationally recognised manifestation educator & breathwork facilitator. Hayley is the founder of the INAWE brand, which guides you to expand your capacity for more wealth, visibility & success using the INAWE method: a powerful synthesis of breathwork, somatics, neuroscience & subliminal reprogramming. This manifestation & breathwork like you've never seen it before.

Thygan Tobich - Studio Henry and Chillpreneur
Thygan is the Director and Lead Photographer at Studio Henry, bringing a globally-inspired eye and a decade of diverse experience across business and the creative industries. Born in Namibia and having lived across the world, Thygan blends an international perspective with a grounded, human approach to visual storytelling.

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Details

Date: Tuesday, 9th December 2025
Location: The Mondrian Hotel, Gold Coast
Time: 8:30 AM – 5:00 PM

Investment

General Admission: $333
VIP Upgrade (2 spaces left):
$1,110

Your VIP ticket includes an exclusive Pre-Event Brand Strategy Session with Erin, where we’ll personally audit your current brand and refine your visual identity and strategy, together. You’ll walk into Make Cool Shit Live already crystal clear on your aesthetic direction and magnetic message, ready to create content that reflects your highest brand expression.

 
 

This day is about elevating your content so that you can build your community, increase your impact, attract sales and opportunities, yes... but even more so, it's about helping you to fall in love with creating content. We both know your business cannot survive without social media; it's the backbone of everything you're building.

My goal is to help you build a new relationship with content creation, one that feels effortless, impactful, and even fun. When you Become The Coolest Person You Know online, tap into your unique magic, and learn how to meet your own style expectations, content creation becomes an addiction... you no longer struggle your way through. Instead, consistency is easy, energy is high, and business skyrockets.

 
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