Influential AF’s Content Archetypes align your content strategy with your natural strengths and interests as a content creator (and human).*
Whether you're a service provider, a coach, a visionary, or something else entirely, knowing your archetype is like having a roadmap to content that feels made for you. Because it is.*
This isn't about fitting you into a box or following a “one size fits all” social media strategy. It's about finding your unique approach to creating for your business.*
And here’s where the magic happens: When you show up with this kind of real, genuine energy, your audience can’t help but want to be a part of it. They're not just engaging with your content, they're connecting with YOU on a whole new level.
That’s the kind of influence that creates 100k followers, sold-out offers by being you & an endless stream of exciting opportunities.
Because you’re ready. In fact, it's been on your mind, hasn't it? That burning thought:
Ah yes, the inevitable “But right now”…
Your engagement & growth is completely stagnant; despite trying every single piece of content advice out there. Instead of engagement and growth, all you're getting is more self-doubt where creating content feels like a chore. You're questioning every idea, unsure if it's "good enough" or "right" for your audience, and you’re about ready to give up.
You want to build a “uniquely you” movement online, but you’re worried if you’re TOO yourself you’ll end up ruffling feathers or worse… being canceled. You're playing it safe, mimicking what everyone else is doing & that unique spark inside of you isn’t shining through.
You struggle to make money through your content in your online business, & it leads you to believe you don’t have what it takes to be a CEO. The strict cookie cutter strategies don’t resonate for you & leaves you exhausted & asking “can I actually turn my passion into a business that gets me paid?”
You're just tired of the same old strategies everyone's using. Endless posting, hopping on every social media trend, it all just feels exhausting, forced, and fake to you. You're craving a way to build your online presence that doesn't involve hunting down the audio or the trend of the week, but you're not sure your ideas are enough to stand out on their own.
You are constantly in fear. Fear opf being seen, fear of being successful but worse yet fear that you will never live up to your potential and make your dreams of being a star your reality.
The traditional strategies that the online business experts like to preach about, overlook one very key step and leave most business owners feeling this way.
The real "hack"? It needs to start with you. To succeed long-term, your content strategy needs to be grounded in what works for YOU, your business, and your lifestyle.
That’s what Influential AF is here to show you how to do.
So you can confidently say, “I’m tapping into my creativity, really connecting with my audience daily, sharing my passions effortlessly, and actually having fun creating content that is stopping people in their scroll.”
Let’s turn those “buts” into some killer creator confidence and an online voice that’s unmistakably yours.
(of course you get the most valuable teaching for that too)
It's being able to reconnect with the relationship with myself which has literally been EVERYTHING and is the catalyst for me being able to create the scroll stopping content, showing up online confidently and building my audience.
Influential AF Academy has changed the way I approach creating content and showing up online and rather than feeling overwhelmed, forced and icky showing up and creating, I now have my own individual strategy that works for me, my business and lifestyle which feels easy!
– EMILY DOUGLASS, BUSINESS, BRAND & MINDSET MENTOR
We're ditching the all-hustle-all-the-time mentality and bringing back the real, the raw, and the fun in building your personal brand online.
It’s more than just a course; it's a movement toward authenticity in the online world. It's for those of us who want to build something that's true to who we are, without burning out.
We're here to say: let's do it differently. Let’s create content that feels like a chat with a good friend, not a chore. Let's build communities that care about what we share, not just how often we post.
And let's define success on our own terms—not just by our bank balance, but by how fulfilled and fired up we feel in business, and in life.
Inside Influential AF, we're ditching the pressure cooker of constantly having to show up online. Instead, we're all about creating a brand that's as unique as you are, in a way that's sustainable and actually fun.
Because hey, if it's not fun, it’s not worth it, right?
LET’S MAKE THE ONLINE WORLD A LITTLE MORE HUMAN AND A LOT MORE FUN, TOGETHER.
by Prioritising Fun, Creative Freedom, and Developing a Brand That Feels Like You
Because success to us looks like:
Creativity, originality, authenticity, genuine connections and growing a community that gets us. Sharing stories that resonate with others just as much as they do with us. That feeling of excitement every time we hit “post” on something we really love. Freedom to express ourselves in our cool way, and trust it’ll connect with our audience. Time to dive into our passions and let them fuel our work. Time to nurture relationships with our followers that go way beyond the screen, turning them into a devoted community—
—confidence to truly be unapologetically ourselves, in every post, every video, every little thing you do. Not just as business owners, but as the full, awesome humans we are.
And, we want influence—lots of it—but in a way that feels authentic and effortless.
And we want growth—massive, meaningful growth—but on our terms, sustainably and genuinely, without selling out who we really are or watering down what we've got to say.
We’re talking…“Share Your Real Self and Witness Thousands of Engaged Fans Tune in Daily,” Kind of Community
We're talking... “Embrace Your Unique Style, Making Every Post a Fun Expression of Your Imagination,” Kind of Originality.
We’re talking… “Turn Your Unique Story Into a Movement That Reaches Millions,” Kind of Impact.
We're talking... “A Content Process That Feels More Like a Party,” Kind of Fun.
We're talking... “Create Content That Sparks Real Conversations and Builds Equally Real Connections,” Kind of Engagement.
We’re talking… “Draw in an Audience That's Not Just Interested in What You Sell But Who You Are,” Kind of Authenticity.
It’s all more than possible for you.
We're Talking “Transform Your Hobbies into Buzz-Worthy Content and Gain a Loyal Following of 100k,” Kind of Influence.
A self-paced, self-study program (with a twist) that will show you how to create content that is as unique as you are, become the leader of your own fiercely dedicated community, and shape a brand that defies the ordinary and creates a legacy you’re proud of.
INTRODUCING
It's not just another course—it's a whole new way of showing up.
We're talking about creating something unique, something built on self-belief, self-trust. A brand that is all about you being you. Leading a community that's as into what you do as you are. And making a mark on the world in your own one-of-a-kind way. Having a blast in the process (of course.)
Influential AF Academy Empowers You to Turn Your Online Presence Into a Personal Brand As Cool As You
FOR THE CONTENT CREATORS AND ENTREPRENEURS
This framework aligns your content strategy with your natural strengths and interests as a content creator (and human), transforming the way you connect with your audience.
This isn't about fitting you into a box. It's about finding your unique approach to creating for your business. GUIDING you toward the style of content that will feel the most effortless FOR YOU.
Whether you're a service provider, a coach, a visionary, or something else entirely, knowing your archetype is like having a roadmap to content that feels made for you. Because it is.
So, forget the one-size-fits-all content strategies. With Influential AF's Creator Archetypes, you won’t just learn how to create content, you'll learn how to create content in a way that's 100% aligned with you.
THE CREATOR ARCHETYPES ARE A PROPRIETARY CHILLPRENEUR FRAMEWORK THAT CHANGES THE GAME OF CONTENT CREATION.
It's not about churning out post after post on a never-ending content treadmill. It's about crafting content that feels right and comes naturally to you—making content creation something you’ll actually look forward to. For real.
Think of it like having this secret recipe for your brand, so everything you create just flows because it matches your natural style and inclinations. And not just as a business owner, but as the full, awesome human you are.
Influential AF shows you how to create a content strategy that is grounded in what works for YOU, your business, and your lifestyle. Which makes showing up actually feel fun.
And here’s where the magic happens: When you show up with this kind of real, genuine energy, your audience can’t help but want to be a part of it. They're not just engaging with your content, they're connecting with YOU on a whole new level.
It's not about likes and comments. It's about building a community that resonates with who YOU are.
That’s the kind of community that will change your life and business.
I have an online business but I've always wanted to create an online presence. I didn’t know how to do that with my business.
Influential AF Academy helped me to understand how I create a movement and a community online whilst also selling my services.
I loved all the aspects of this program from the content, to the live calls and the accountability exercises. I love that this program is also heavily focused on building community, so you have a chance to network and meet new people!
SHULE OZEK, SPIRITUAL COACH & ENERGETIC BUSINESS MENTOR
At the heart of Influential AF Academy is a journey of self-discovery. It's about digging deep to find what makes you tick as a creator. This isn't just about surface-level content strategies, it's about understanding and embracing your unique Creator Identity. It’s not just about creating content, it's about creating content that feels like YOU.
We’ll challenge you to see yourself as the Coolest Person You Know so you can create a content strategy that reflects your personality and resonates with your audience.
The second goal is to grow a community that can't get enough of what you're putting out there. Influential AF Academy shows you how to turn your online presence into a space where people feel connected, not just to your brand but to you as a person. We focus on strategies that naturally attract and retain an audience that share your values and interests.
As you get to know yourself better, you also learn how to communicate your vibe through your content, creating deeper, more meaningful connections with your community.
The final goal is simple yet impactful: be yourself to grow your business. When you enjoy the process of creating content, your authenticity shines through, and that's what really draws people in. And when you’re having more fun showing up, you do it more consistently. Which, in turn, leads to massive community and sales growth for your business.
Influential AF Academy is going to show you how to grow and monetise by being you.
This course is a must for anyone looking to grow their personal brand and influence without struggling for years or over complicated tactics! I loved that the trainings are short and actionable, so I could start implementing and gain results and confidence right away! Erin is the real deal!!
DIANA WAS DONE WITH THE COMPLICATED STRATEGIES
Influential AF Academy was the missing piece to me starting my business. Before this programme I was overwhelmed and creating from a space with no structure. I was also struggling to figure out who I was as a person not just a mother. Influential AF Academy completely transformed my way of handing my business and gave me the tools and techniques I needed to become the coolest person I know and full clarity on my audience too. I will always be thank you for this programme and for Erin with her incredible wisdom and knowledge.
RIANNA WAS OVERWHELMED & CREATING WITHOUT ANY STRUCTURE
I joined Influential AF Academy when I needed a push and something to look forward to in my life. I didn't get to do the whole course right away but when I got to it, it was just gold and exactly what I needed to stay consistent with my online presence and with building my coaching business
NASSIMA NEEDED A PUSH
You know how some people seem to just have an irresistible magnetism? Someone you not only want to be around more, but you want to be more like? Well, that's not magic, it's psychology. How you see yourself may be the single most important factor in building a personal brand. This module is going to teach you how to become that person.
In this module, you will learn about the 7 different types of creators to determine which type you are. This is the secret behind why one-size-fits-all strategies don't work for most people. When you learn how to step into and embrace your personal Creator Archetype, not only does creating content become a thousand times simpler (and way more fun!), but you’ll also unlock that unexplainable charisma that brings a community that is obsessed with you into the picture.
Now that you’ve learned your personal Creator Archetype, it’s time to learn the ins and outs of creating magnetic content that’s in alignment with it. This is not some superficial breakdown on how to "update your IG bio" or "pick a trending sound.” Instead, you’ll learn how to create content that genuinely resonates with you and consistently attracts your dream audience.
So, you know how to attract your dream audience with scroll-stopping content, now it's time to learn how to turn that audience into a community. The kind of community that cares about what you do, raves about you to their friends, and eagerly buys your newest offers. This module is going to show you how to make it happen.
Kicking back at your favourite café, sipping a latte, and grinning over the killer content you just dreamt up, feeling excited about how much your audience is going to love it.
Having a dance party over your latest launch, for an offer that’s packed with people who feel less like followers and more like your digital friends.
Taking a moment to soak in how much your
business has grown, all because you decided to get real with your content and turn marketing into your playground.
Enjoying a chill afternoon, totally relaxed, knowing your killer content strategy’s got your online world buzzing, even when you're offline.
Having the time of your life being your creative self, making content that's as one-of-a-kind as you, and watching as it turns into something bigger—like, community-building big.
Reading heartfelt messages from your community, each word resonating with the impact you're making, reminding you that every post is not just a business move, but a step towards real, meaningful influence.
As someone who has always been afraid of showing up online, the first module of the program was extremely helpful for me to clarify and understand myself on a deeper level and match it with the business I had in mind.
This program goes beyond strategies and tactics, it shows you how to tune in with your true authentic self to build a personal brand, and as Erin says, to build a community of loyal fans that actually care about you and your business.
Amanda Romero
You're an entrepreneur or content creator who feels trapped in the content grind, BUT you know you’ve got awesome ideas and stories waiting to turn into killer content your audience will totally love. Influential AF will help with that.
You love the idea of building a personal brand that really reflects who you are—ditching those same-same formulaic online personas for something that’s 100% authentic. That, right there, is what Influential AF is all about.
You're eager to learn how to build a community by expressing your brand online in a way that not only showcases who you are but also draws in people who totally get and love your energy. Influential AF has got you covered.
You want to find the sweet spot in creating content where it stops feeling like a chore and starts feeling like a fun activity in your day. Influential AF will help you find a content flow that’s natural, enjoyable, and ridiculously effective.
You're curious about what sparks your creativity and are excited to learn the ins and outs of your unique Creator Archetype so you can leverage it to not only make content that not only stands out but also feels like a natural extension of you.
The idea of experimenting with one-of-a-kind content strategies and learning about your unique creator strengths doesn't align with your current goals or interests. That’s cool, this program just probably isn’t for you right now.
You're not yet ready to deep dive into your personal creativity and how it can be harnessed to build a distinctly you and magnetic AF online presence. Absolutely no judgement, this program just probably isn’t for you right now.
You're not in a place where you can dedicate time and energy to developing and implementing a unique content strategy that reflects your personal style. We get it, #life. This program will be here when you’re ready.
You're happy with the traditional approach to online marketing, really thrive off the 90-day content plans, and aren’t interested in exploring personal strategies for content creation. Amazing! This program just probably isn’t for you right now.
You’d prefer to focus on creating quick wins over investing in a long-term strategy aligned with your version of cool. You’re looking for those Insta bio optimisation tips and trendy Reel hacks. That’s cool, this program just probably isn’t for you.
WHAT YOU’LL GET INSIDE
Video Training: Dive into 16 in-depth and actionable video lessons.
Lifetime Course Access: Revisit the complete Influential AF Academy course whenever you need a refresher, an inspiration boost, or new strategies to elevate your brand. Your access never expires, so your learning journey continues as long as you need it.
Practical Assignments: Each module comes with actionable assignments designed to help you apply what you've learned. These tasks are your stepping stones to effectively implementing the strategies and seeing real results in your brand and audience growth.
Your Investment: $997 USD
(payment plans available.)
Every round since the beginning has been mindblowing, vibey af, and has completely shifted my mindset, my vibe and my energy around content creation.
The intention behind why I create content is stronger than before, and this makes it more authentic and magnetic. I’m super excited to create more content from this energy state and have more fun.
If you are a content creator, then highly recommend to stop focusing on BS strategies and start with yourself, because that is where the true magic lies. This is a COURSE you will never regret investing in.
SHRUTI
Founder of The Chillpreneur Co & Creator of Influential AF Academy
Erin, the brain and heart behind Influential AF Academy, started her business with a vision to make her brand a household name, not for the fame, but for the chance to create, impact, and live a life of freedom.
With a background of 13 years in marketing and PR, a stint at a global wine company, and over a decade of experience mentoring more than 3000 people and growing her online following to over 250,000, she's learned to see beyond the flashy (and fleeting) social media trends.
And yeah, she's made millions, but what really gets her going is understanding the psychology behind social media and how it can be used to create lasting, genuine connections online and build history-making brands.
But building a brand isn’t just about business. It’s about embracing every part of you. Her life’s a mix of motorbikes, martial arts, music, around-the-world adventures, festivals, DJ Booths and dance floors. She believes in living fully and infusing that energy into your brand.
And inside Influential AF she's going to help you get there too.
We’re not chasing quick fixes here. We’re building something meaningful, fun, and real. Influential AF Academy is about embracing every aspect of yourself and enjoying the journey as much as the destination.
Ready to join us?
It‘s such a great programme with so much value 🔥 You will want to do the exercises because they‘re really fun and you’ll get to know yourself so much better! You truly get actionable tips in Influential AF Academy🙌🏻 I‘ve gone through it twice now.
Helen Daughtrey, Content Creator
I would highly recommend Influential AF Academy to everyone who is looking for connection with their own audience, who really wants to understand them and guide them. Erin is the best example for it!
Jeanette Klinger, Mindfulness Coach
If everyone is following the same copy paste formula then it just doesn’t work (no one stands out that way.) You actually teach how to cut through the noise. Seriously, Influential AF Academy is so much more than creating content and showing up online. Reconnecting with the relationship with ourselves is literally EVERYTHING and this has really impacted me so positively and creatively!
Lillian Frances, Creative Director & Brand Designer
First, Influential AF Academy stands apart because it dives deep into developing a strategy that is personalised to YOU. We recognize that every individual is unique, and a universal approach just doesn't cut it. This is why so many find traditional courses don’t work for most people – what works for one person might not work for another…which is probably why you’re here.
Influential AF takes into consideration that everyone has different skills, different charisma, different magnetism, different personality, different creative styles and is creating for a different audience. Our approach is designed to take these differences into account, allowing you to create a strategy that works for YOU. And it does work.
But that’s just the start. Here’s what truly sets us apart:
Based in experience AND expertise: With a background of 13 years in marketing and PR, a stint at a global wine company, and over a decade of experience mentoring over 3000 people and growing her online following to over 250,000, Erin's learned to see beyond the flashy (and fleeting) social media trends. And yeah, she's made millions, but what really gets her going is understanding the psychology behind social media and how it can create lasting, genuine connections online and build history-making brands.
Practical and Actionable: Each module comes with real-world assignments that are directly applicable to your brand and audience growth. These tasks support you in effectively implementing the strategies and seeing real results in your brand and audience growth.
Dynamic and Updated Content: The digital world is always evolving, and so is our course. We regularly update our content to reflect the latest in social media and branding strategies.
The number one question we get about Influential AF Academy is, “Does this program only focus on Instagram?”
The answer is no.
These are marketing and brand principles that transcend platforms.
Whether you are starting a podcast, growing your blog, YouTube, TikTok, Instagram, or any platform in between, Influential AF Academy will teach you how to grow your audience wherever your audience hangs out.
Some students have even reported that Module One’s confidence-shifting work has helped them outside of their businesses altogether.
Absolutely!
You can enrol using a 3 x payment plan or a 6 x payment plan.
Always and forever ;)
You get LIFETIME access to both the course material AND the Live Rounds of the program. Come back to either as many times as you’d like.
Once you join, you’ll receive an email to confirm your enrollment and access to The Influential AF Course Portal so you can get started right away.
Influential AF Academy is a self-study program so it does not include 1:1 support from Erin directly.
This is a self-study program so you can work through it at your own pace. That being said, every lesson inside Influential AF Academy is designed to be punchy and powerful so that you can consume them in 15 minutes or less a day. That’s it. 15 minutes. So be prepared to devote around 2 hours a week to the course and assignment themselves a week.
Now, how much time YOU would like to spend implementing what you learn and completing the assignments is entirely up to you. But let’s just say, you’re going to be pretty excited to start creating.
Email us at hello@chillpreneur.co or message us on Instagram.
WHAT YOU’LL GET INSIDE
Video Training: Dive into 16 in-depth and actionable video lessons.
Lifetime Course Access: Revisit the complete Influential AF Academy course whenever you need a refresher, an inspiration boost, or new strategies to elevate your brand. Your access never expires, so your learning journey continues as long as you need it.
Practical Assignments: Each module comes with actionable assignments designed to help you apply what you've learned. These tasks are your stepping stones to effectively implementing the strategies and seeing real results in your brand and audience growth.
Your Investment: $997 USD
(payment plan available.)
Xo,
Erin & The Chillpreneur Team
They’re looking for connection with someone who's real, someone who embraces the beautiful imperfections, the quirky weirdo moments, and the multifaceted passions that make us human.
They are not just looking for influence; they're looking for positive impact, for a journey that's as enjoyable and inspiring as it is educational.
That's where you come in.
Your audience is out there, waiting for someone exactly like you. They want to be captivated by your vibe, your stories, your unique perspective on the world. They're eager to learn from you, to be inspired by you, and to grow alongside you.
This is your moment. Your opportunity to build a brand that's so deeply rooted in who you are that no one else could ever replicate it. A brand that resonates with authenticity, that shines with the uniqueness of your personality and passions.
At Influential AF Academy, we’re not just teaching you how to build a brand; we’re guiding you to create a legacy. A legacy that's Influential AF, built on the foundations of genuine connections, lasting impact, and the joy of being unapologetically you.
So, are you ready to build a brand that's not only successful but also a true reflection of everything that makes you, you?
We can’t wait to welcome you.
Your Investment: $997 USD
(payment plans available.)
Please note Influential AF is no Longer run live. Any mention of Live rounds was from our pervious version of the program.