Look, I don't want to be a hater, but to define what cool sh*t is, we must first define what cool sh*t is NOT…and that is wasting your BEST, HISTORY MAKING IDEAS on... short content.
Sure, it feels good to go viral and absolutely, short content is a great addition to your social media and sales strategy as a business owner, but besides how frustrating the fickle and unpredictable short content platforms are, they do very little for your legacy.
When we talk about making cool sh*t, we are talking about channeling your energy into the big stuff, the stuff that gets you verified, the stuff that gets you invited to speak on stages and podcasts, the stuff that puts you at the top of your industry not just for a moment but for a lifetime.
Sure, I am talking long-form content - like um, have you heard of Alex Cooper?
65 Million Dollar check and now hosting the biggest celebrity guests… no one is paying that for your IG reels.
(Even myself… I have had COUNTLESS media features, invitations to speak from Google and other BIG brands all from my YouTube channel)
BUT with this program… I am also talking about taking it one step further. Having your own show, being a best-selling author, being a highly paid speaker, making a documentary, building your own online platform, starting a movement.
And before you roll your eyes because 'it’s not possible'… let me tell you, it is. The last year I have been executive producing BIG content projects for people just like YOU… screw the gatekeepers, you do not have to wait for Netflix to come knocking. Make that sh*t yourself (and keep ALL the profits).
Mel Robbins is one of the most well known personal development leaders of our generation. Sure Mel could have used IG or TikTok to document her self development journey, teaching tools and techniques along the way and honestly I bet she would have found success doing this…
But Mel is a Mega Star., Mel is HIGHLY in demand… Mel has left a legacy.
How? Firstly, she transformed her experience, knowledge, and expertise into a philosophy and a brand - The Five Second Rule.
She took a complex topic and publicised it extensively to make it exciting and palatable for a wide audience (something I can also teach you to do).
She then delivered a TED Talk that went mega-viral, wrote a book, and doubled down on her philosophy. She created an original idea and was massively rewarded for it.
Honestly, the reason why I have built a name for myself as a content and branding expert is not just because I have over 15 years of experience with marketing, Public Relations, and branding (that's almost half my life). It’s not because I have been a creator myself for a decade, have made millions of dollars from my online business, and am now a studio owner and executive producer working with TOP entrepreneurs to develop their history-making projects…
Honestly, I KNOW I am the person to lead and teach this wave of new age game changers because I see things differently. Maybe it’s my neurodivergence, maybe it’s because I developed my own field of study (social media science), or maybe it’s because I have clocked tens of thousands of hours analysing what makes people iconic.
But here is the deal… I can have one conversation with you, access the world of potential that lives inside my mind, and see inside of you the potential you would likely never see in yourself.
I know what can make people great… and if you trust me enough to take big bold action, history will be made, baby.
In this four-week live group experience, you are going to experience a few things. **Learn epic sh*t, get your mind expanded through highly activating group and 1:1 conversations + meet like-minded creative rebels to connect and collaborate with.**
I will be guiding you through my Mega Star System that is comprised of methods, tools and resources it help you go from business owner to, you guessed it, mega star.
To be seen in a big way, in a mega star way, you must first feel safe to do so. Most people cannot access their career-altering ideas and cannot show up in a way that will put them on the map due to fear. Your subconscious keeps you from taking the action that will lead to big leadership. The first step we will take is using my Mega Star Reprogramming methods to prime you for massive visibility.
Next, I will be helping each student develop their most original, history-making ideas. For some, this might be developing a brand movement, for others, producing a show. It might be writing a book or another creative project altogether. I will use a unique combination of my Creator Archetypes System and my own wild creative ideation to guide each student into uncovering the project that can put you on the map and change the trajectory of your career forever.
You will have access to the project planning, launching, and strategy systems that I have been personally using in my production company/Creative Agency. In this step, we will be taking your idea and preparing it for execution. The big projects like making your own show do require meticulous planning to ensure all of the moving parts work smoothly together so that you do not need to stress and can stay in your zone of genius.
Based on the ideas we create together in step two, this final step will be all about execution. We will dig deep into platforms, production, aesthetics, branding, messaging, filming, editing. This lesson will be tailored to the group to be as personal as possible for those who join us live.
Xo,
Erin & The Chillpreneur Team
Honestly… do you want to know my true motive behind this program? Sure, it's live and I want to have fun, have dance parties, answer your questions, give you challenges, and use my big neurodiverse brain to help you both come up with and execute your history-making ideas.
But here is my other motive… I'm scared.
Honestly, if it weren't for people like Tony Robbins, Brianne Weist, Lewis Howes, Mel Robbins, Marie Forleo, Gabi Bernstein… people who dedicated their most original ideas to something bigger than short content. Those who put their effort into events, books, speaking, YouTube, podcasts, documentaries… I wouldn't be here today, and I am guessing, neither would you.
My fear is that we are losing the pathway to TRUE thought leadership… that everyone's best ideas are being lost in a sea of disappearing competition. That everything we see is a photocopy of a photocopy. That even those calling themselves authorities, leaders, and trailblazers are not actually shaping culture or leading conversation.
This is why I want to help you. This is why I am calling you. As a mission-driven rebel with big ideas, let me use my executive production content and brand strategy to make you the megastar you were meant to be.
It's time to do something bigger… it's time to truly be original… it's time to become highly in demand… it's time to lead a movement.
It's time to make cool sh*t.