The ART OF
Brand Positioning
Free online workshop hosted by Erin May Henry
Wednesday January 15th 9:00 AM AEDT
Unique
Imagine a content and brand strategy that you are absolutely obsessed with.
Like, imagine cracking the code on how to show up online in a way that is so wildly fun and authentic to your natural charisma, that attracting opportunities, clients and money feels almost effortless… like you're engaging in your favourite hobby, bursting with excitement for the next time you "get" to post…
Now, lets’ talk about what is standing in the way of this for second.
Something that I know to be true after 10 years of posting content to the internet, working with thousands of people on their brand and online presence and being a keen observer of marketing culture — none of the strategies people teach you actually work… none of them.
Unless… (love a cliffhanger lol)
See the other day, I was watching this absolutely incredible video on How to Build a YouTube Channel from James Smith and while each step was packed with value I kept thinking to myself "JAMES!!! You're missing the most important part" — see even if a huge amount of people followed James's steps EXACTLY, 90% of them would still fail to build an audience on YouTube…the truth is there are hundreds of thousands of aspiring creators playing by the rules of the experts so precisely and still make 0 progress.
Why? What was James missing? The strategies, the SEO, the hacks and tools only work for those who have the courage to be charismatic.
The secret ingredient, the one that is like Jet Fuel for everything else is unlocking YOUR unique magic and magnetism.
Sure James would have followed all of those steps, but I don't watch him because of his perfect titles and thumbnails, I watch him because of his blunt no-BS attitude, his off-the-cuff dry humour and honestly the sultry tone of his voice.
Think about why you keep coming back to some creators and others you drift right by, it's not the perfect SEO strategy — it's their vibe.
Strategy Gets their Attention. Personality Keeps it.
Lucky for you, I have a FREE Masterclass that will teach you both of these.
With my experience and ability to understand both platform strategies and audience psychology, I have a unique way of combining self-love and personal development (becoming "The Coolest Person You Know") with brand and content methods to help you discover your personal ecosystem for online success.
Like, imagine cracking the code on how to show up online in a way that is so wildly fun and authentic to your natural charisma, that attracting opportunities, clients and money feels almost effortless… like you're engaging in your favourite hobby, bursting with excitement for the next time you "get" to post…
Now, lets’ talk about what is standing in the way of this for second.
Something that I know to be true after 10 years of posting content to the internet, working with thousands of people on their brand and online presence and being a keen observer of marketing culture — none of the strategies people teach you actually work… none of them.
Unless… (love a cliffhanger lol)
See the other day, I was watching this absolutely incredible video on How to Build a YouTube Channel from James Smith and while each step was packed with value I kept thinking to myself "JAMES!!! You're missing the most important part" — see even if a huge amount of people followed James's steps EXACTLY, 90% of them would still fail to build an audience on YouTube…the truth is there are hundreds of thousands of aspiring creators playing by the rules of the experts so precisely and still make 0 progress.
Why? What was James missing? The strategies, the SEO, the hacks and tools only work for those who have the courage to be charismatic.
The secret ingredient, the one that is like Jet Fuel for everything else is unlocking YOUR unique magic and magnetism.
Sure James would have followed all of those steps, but I don't watch him because of his perfect titles and thumbnails, I watch him because of his blunt no-BS attitude, his off-the-cuff dry humour and honestly the sultry tone of his voice.
Think about why you keep coming back to some creators and others you drift right by, it's not the perfect SEO strategy — it's their vibe.
Strategy Gets their Attention. Personality Keeps it.
Lucky for you, I have a FREE Masterclass that will teach you both of these.
With my experience and ability to understand both platform strategies and audience psychology, I have a unique way of combining self-love and personal development (becoming "The Coolest Person You Know") with brand and content methods to help you discover your personal ecosystem for online success.
This FREE workshop utilises the power of marketing psychology, strategic brand development, and unique identity work to equip you with an ecosystem of branding and content that both you and your audience are wildly obsessed with. Facts are: when you're obsessed with showing up, people become obsessed with watching you.
In this masterclass, we are going to cover the journey to unlocking your unique brand and content magic with the three C's method. This will show you how to:
Imagine Your 2025
What could the new year look like if you began with a brand strategy perfectly tailored to amplify your unique voice and vision? Wouldn't it be so much more fun to know how to be online in a way that feels natural rather than forced? Trust me, I have been on both sides of the coin. The creator who overthinks everything, tries so hard, and yet always feels like nothing's working (maybe you relate?) but I have also been the creative who effortlessly attracts millions and skyrockets online growth just from being in creative flow. Your mind will be blown at how effortless building income and impact can be when you have the courage to go all in on your unique magic.
Meet Your Instructor: Erin May Henry
Erin is a brand marketing expert, 3x founder, creative director, and content producer. With over a decade of experience in the online world, she is known for her almost spiritual ability to create personalised brand concepts for her clients. Erin spent the last year producing an online TV series for mega-influencer Gala Darling and is now building a luxury creative agency for female founders and personal brands. With a total following of over 200,000, Erin knows what it takes to build a highly engaged community and unique presence online and most importantly knows how to pull the personal magnetism out of every client she works with.
It's time to become an industry of one.
It's time to become obsessed with building your online empire. It's time to drop the stress, pressure, and overthinking and attract your dream community by becoming the ultimate vibe.
In this masterclass, we are going to cover the journey to unlocking your unique brand and content magic with the three C's method. This will show you how to:
- Unlock your unique brand and creative personality so that once you capture attention, you keep it.
- Map your unique and magical (and fun) brand positioning for 2025 so that you become an industry of one.
- Learn how to leverage 2025 content predictions to ensure you're standing out in your space.
- Gain powerful insights on brand world building, so that you can drop the stress of unpredictable social media while maximising your impact and income.
Imagine Your 2025
What could the new year look like if you began with a brand strategy perfectly tailored to amplify your unique voice and vision? Wouldn't it be so much more fun to know how to be online in a way that feels natural rather than forced? Trust me, I have been on both sides of the coin. The creator who overthinks everything, tries so hard, and yet always feels like nothing's working (maybe you relate?) but I have also been the creative who effortlessly attracts millions and skyrockets online growth just from being in creative flow. Your mind will be blown at how effortless building income and impact can be when you have the courage to go all in on your unique magic.
Meet Your Instructor: Erin May Henry
Erin is a brand marketing expert, 3x founder, creative director, and content producer. With over a decade of experience in the online world, she is known for her almost spiritual ability to create personalised brand concepts for her clients. Erin spent the last year producing an online TV series for mega-influencer Gala Darling and is now building a luxury creative agency for female founders and personal brands. With a total following of over 200,000, Erin knows what it takes to build a highly engaged community and unique presence online and most importantly knows how to pull the personal magnetism out of every client she works with.
It's time to become an industry of one.
It's time to become obsessed with building your online empire. It's time to drop the stress, pressure, and overthinking and attract your dream community by becoming the ultimate vibe.
Introducing The Art of Unique Brand Positioning
SAVE YOUR SEAT (it's free)
Save your seat (it's Free)
CLASS REPLAY information
This masterclass will be hosted live on Zoom, providing you with a dynamic and interactive experience. Attendees joining live will have the exclusive opportunity to ask questions and receive real-time feedback from Erin herself, enhancing your learning and personal brand development. For those unable to attend the live session, don’t worry—you won’t miss out. You will have access to the replay for 7 days following the event, allowing you to engage with the material at your own pace and convenience.